One of the questions we get asked most often this time of year is what makes a good client gift? What will make our brand stand out amongst the 20 fruit baskets sitting in the break room? What will ensure our gifting program has a positive ROI and will accomplish our business goals to increase customer loyalty and elevate our brand image? See below for our top tips for client gifting.
We’ve all received less than stellar - to put it nicely - corporate gifts over the years. That fruitcake that sits for weeks in the office kitchen. That gift basket full of cheaply produced “gifts” that felt more like a marketing piece. We’ve all been there.
We remember the bad ones. But we also remember the great gifts. So what makes a good corporate gift versus a bad one? How do you pull together a corporate gift that stands out for the right reasons? Here are our top tips for acing your corporate gifting this year.
It’s always a good idea to show your clients gratitude, but sometimes gifting can be tricky. When should you send them? What should you send them? How much should you spend? We are going to tackle each of these questions over the next few months, but today we are focusing on when you should send corporate gifts. While there is no wrong time to send a meaningful gift to show customers you value their loyalty, we believe there is real value to sending your end of year gifts earlier than everyone else.